Having outsourced their traffic, they now want to kill it

The "California Journalism Prevention Act" was voted out of committed last week according to Newsguild. Its next step is the Appropriations committee, followed by a floor vote. The bill would "create a journalism usage fee from digital advertising giants like Google/Alphabet and Meta/Facebook… The bill mandates that 70% of the funds from the fees would be reinvested into preserving journalism jobs in the state." The author supports the bill, and being a journalist, engages in euphemism in order to obscure the truth. It is, in fact, a tax levied on social media platforms for linking to news stories.

That's right: having outsourced their traffic to those platforms, the California news industry now wants to disincentivize them… sending traffic. The Economist earlier this year had a nice write-up on what happened in Canada after a similar measure was passed there: national outlets lost 64% of their engagement & local outlets 85%.


 


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Breaking News Feed reposted this post Tuesday, July 2 2024, 09:58

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